East Africa | 4 Weeks | 12 Startups

Cohort N^o 01

Apply Now

A Collaborative Program between Clarus and Norrsken

12 startups. 4 weeks.

Product Is No Longer Moat

This is a 4-week execution sprint for East Africa-focused startups that already have traction.

In an AI-native world, product advantage erodes fast, what compounds now is velocity:

Speed of shipping

Clarity of positioning

Strength of signal

Precision of distribution

Discipline in experimentation

Program Structure (4 Weeks)

Week 1

Expectations

ICP dossier

Positioning framework

Updated GTM baseline

Week 2

Expectations

AI tool stack audit

Shipping cadence tracker

Automation workflows

Week 3

Expectations

Brand narrative doc

Content calendar

Authority metrics

Week 4

Expectations

GTM experiment design

Revenue tracking dashboard

Distribution playbook

Partners

Program Details

Who This Is For

You should apply if:

You have real traction (revenue, active users, pilots, meaningful pipeline)

Your product exists and works

You feel your GTM is messy, unclear, or slow

You are ready to commit 5–7 hours per week

You want to launch a real GTM experiment in 30 days

Do not apply if:

You are still validating an idea

You are casually exploring

You cannot commit live attendance

What You'll Walk Away With

Deliverables:

A validated GTM experiment with real data

Positioning and messaging framework

Distribution playbook ready to execute

Revenue tracking dashboard

Commitment & Format

Structure:

4 weeks, live cohort format

5–7 hours per week commitment

Weekly live sessions (mandatory attendance)

Async work between sessions

Selection Criteria

We look for:

B2B SaaS or tech-enabled services

Post-revenue or active pilots

Founding team commitment to execution

GTM as a real bottleneck

Timeline

Schedule

Application opens — March 2026

Application closes — 7–10 days after opening

Activation Showcase — Early May

Cohort Begins — April 2026

Cohort Begins

May 2026

Apply Now

Applications are open for a limited time.

If your GTM feels unclear, slow, or noisy and you're ready to fix it, apply.

Apply Now

FAQ

No. It is open to East Africa-focused startups with traction.

No direct funding. This is a GTM execution program, not an investment vehicle.

There is a participation fee. Details will be shared upon application review.

It's focused, not exhausting. Expect 4–6 hours per week of structured sprints and reviews.

No. Scale Velocity Lab is an execution-focused GTM acceleration program.

No. There's no equity taken, no cohort house, and no pitch day pressure.

Neither. It's a structured execution sprint focused on real GTM progress.